Qualified, energetic and strong leader with experience architecting plans that will be a force multiplier for your organization.
Built the editorial and communications infrastructure behind a Fortune 500 workforce of 11,000 people in 23 countries.
cut the jargon, write like a humanI'm a communications leader with a longtime focus on content strategy and editorial governance, with experience running through internal communications, executive and issues counsel, and external storytelling. Four beats, one byline. Use the section tabs above to read the one that matters for your role, or start here.
Photo Caption, LinkedIn
"Spotlighted the innovative approach by our supply chain teams to 'carry the torch for safety,' using a pop-culture hook on LinkedIn to showcase our commitment."
Naomi Greer, editor — The Clorox Company, 2025
B Content & Editorial Strategy
Editorial governance for a global newsroom
As head of content at The Clorox Company, I served as editor-in-chief for owned internal and external channels — setting the standards, running the daily cycle and building systems a lean team could actually sustain.
stet: the part of the job I'd bottle and take with me.
Standards & Governance
- Built an enterprise style manual based on an Associated Press model, customized for the company and promoted among both communicators and noncommunicators.
- Developed and applied governance guidelines to ensure content was consistent and current.
- Managed operating rhythms as editor-in-chief: a story-mining process, meeting cadence and governance frameworks built to meet daily news deadlines.
- Reviewed content ahead of publication and partnered directly with subject-matter experts on positioning, brand voice, format and style — the quality gate before anything went out the door.
- Applied Smart Brevity and AP standards to keep writing clear for a workforce that is roughly half frontline.
Editorial Operations at Scale
- Built and led a 50-person global community of practice that scaled content publishing across business units, functions and locations — using AI prompts, templates and shared resources so the corporate team could stay focused on enterprise priorities.
- Wrote and edited across the full range of formats: intranet and blog features, hard-news updates, executive-facing content and social posts, publishing more than 100 pieces a month at peak.
- Built a data-driven measurement program that tracked reach and engagement across channels, using both platform metrics and employee feedback to refine content strategy over time.
Selected Editorial Work
Bylined, Ghost-Written and Edited Campaigns From the Corporate Blog and Social Channels
New Content Series: Inside Innovation & How It's Made
Conceived of new content series to showcase strategy progress, category leadership and other company priorities.
From Kitchen to Catwalk: HVR x MELKE Collaboration
Covered Hidden Valley Ranch's New York Fashion Week debut with designer Emma Gage of MELKE, reinterpreting the iconic HVR bottle and seasoning packet into a collectible apparel line.
Celebrating 25 Years of Clorox Disinfecting Wipes
Marked the 25th anniversary of Clorox Disinfecting Wipes, tracing the product's origin story and its ongoing innovation as teachers' No. 1 classroom wipe.
Burt's Bees-HVR Collab: Testing a Big Idea in Small Batches
Told the behind-the-scenes story of how our Technical Services team built a first-of-its-kind cosmetics pilot plant to bring the fan-driven Burt's Bees x Hidden Valley Ranch lip balm collab to market.
Unwrapping Exclusive Holiday Drops at Leading-Edge Retailers
Covered Burt's Bees launching retailer-exclusive holiday items at Walmart, Target, Amazon and Sam's Club simultaneously for the first time, driving seasonal brand relevance across key retail partners.
Supply Chain Storytelling in Support of Corporate Strategy
Conceived a campaign series for Manufacturing Month in partnership with the VP-Supply Chain.
Going Back to the '80s With Target and 'Stranger Things'
Authored a blog post giving a behind-the-scenes peek into a supernatural adventure about a retail partnership that came together in record time, tying together a cultural moment with company strategy.
Words@Work — a LinkedIn series
- Conceived and write a recurring series on language in the workplace, reaching recruiters, hiring managers and communications leaders.
- Recent focus: moving the AI conversation in communications away from a use-it-or-not debate and toward the editorial judgment and critical thinking that remain distinctly human.
C Internal Communications
One workforce, reached on its own terms
A clear "why" and "how" gives employees a roadmap for change that cuts through the clutter. I've built that understanding through personalized content, real two-way dialogue, and a single community that reaches employees on their preferred channel and schedule.
The Well — Digital Employee Experience Platform
- Served as product owner of a new enterprise employee experience platform: built the business case, earned C-suite buy-in, led vendor selection and managed implementation.
- 96% adoption and 90% active usage within six months of launch; engagement reached 30% within the first year.
- Unified a fragmented workforce — roughly half frontline, across corporate, manufacturing and international locations — into a single community with personalized delivery by role, location and preferred channel.
- Partnered with a cross-functional team from HR, IT, Finance and Change Management throughout the build and rollout.
Screens from an internal 11-months-post-launch update on The Well's adoption and engagement.
Enterprise Moments & Change
- Partnered with the head of internal communications on digital channel strategy and content for quarterly town halls and major enterprise announcements.
- Supported change communications for two enterprisewide digital transformation initiatives, including an ERP rollout, guiding a global workforce through both transitions.
- Collaborated with subject-matter experts and functional leaders on content for high-stakes moments — organizational changes, a new performance management program — reviewing and shaping messaging ahead of publication.
Employer Brand & Culture
- Served as final editorial gatekeeper prior to publication of the company's employer value proposition stories, bringing mission, culture and growth opportunities to life for employees and prospective talent.
- Refreshed editorial strategy around human-centered storytelling, including a content series tapping leaders to celebrate frontline team milestones through brief video profiles.
Counterclockwise from top left:
From the "Stories From Our People" employer value proposition series — read Chris Hunt's story →
From "Take Your Kid to Work Day" — video highlighting company culture at a Parents ERG event at the company's R&D site in Pleasanton, California. Watch on LinkedIn →
From the "Power to the People" series — video celebrating the safety milestone at the company's Glad plant in Amherst, Virginia. Watch on LinkedIn →
D Executive & Issues Communications
Earnings, annual reports and the moments that test reputation
Earlier in my Clorox career — and while with the world's largest global PR agency — I counseled executives directly during high-stakes moments: quarterly earnings, annual reporting, and crises that put company reputation on the line.
League of American Communications Professionals, 2017 — Clorox Integrated Annual Report. Platinum Winner Worldwide; Top 100 Reports Worldwide; Most Engaging Report, Americas Region.
Financial Communications
- Partnered with the C-suite, Legal and Finance to develop quarterly earnings press releases and prepared executive remarks.
- Served as project manager of the company's award-winning integrated annual report and the annual stockholder meeting, working with the CEO, CFO and general counsel to ensure disciplined execution.
The 2017 integrated annual report received top recognition in numerous categories from an independent professional trade association.
Issues Management & Crisis Response
- Served on cross-functional issues teams and an internal crisis response network, coordinating with Legal, HR, Consumer Care, Government Affairs and plant leadership.
- Served as a primary point of contact for plant safety issues, developing messaging protocols and resources to strengthen crisis preparedness.
- Supported internal and external updates as part of the corporate communications leadership team during a major cybersecurity incident over a three-month response period.
- Built an early model for virtual media training for plant managers and other frontline leaders so they were prepared for both proactive and reactive stories.
Media Relations
- Counseled senior leaders to shape messaging on general business stories that showcased strategic priorities.
Additional Relevant Experience — Pre-Clorox
Burson — Account Manager & Editorial Services Lead
Strategic communications and issues-management support for a portfolio of clients spanning Fortune 100 companies, foreign governments and industry associations.
E External Communications & Media
Stories that reach beyond the walls
Good internal storytelling and good external storytelling use many of the same muscles: clear writing, a strong point of view and relationship building.
Media Relations & Coverage
- Prepared C-suite executives for interviews with national broadcast and print outlets — WSJ, CNBC, Bloomberg and Reuters among them — on earnings and corporate strategy.
How Clorox Innovated to Meet Unprecedented Demand
Pitched and prepped the chief supply chain officer; developed key messages on production scaling during COVID-19.
An Essential Worker Shares His Experience at a Clorox Plant
Coordinated placement spotlighting a manufacturing teammate, humanizing supply chain operations during a national public health crisis.
Clorox Expands Manufacturing Operations in Atlanta Area
External announcement on the opening of a new Home Care plant.
Thought Leadership
- Worked with top executives to develop thought-leadership content that reinforced credibility with external stakeholders.
Driving Competitive Advantage Through Supply Chain
Worked with the chief supply chain officer to identify how the function had evolved to play an increasingly central role in delivering business results for global companies, and published on National Supply Chain Day.
Time Is More Important Than Money for Consumers
Spotlighted the latest insights and how Clorox brands were innovating to meet consumers' needs.
A Solid Foundation in External Communication
- Agency background at Burson serving Fortune 100 companies, foreign governments and industry associations on earned and owned media.
F Supplement
People mentorship & platform mastery
Beyond my core communications experience, I've both led teams and learned tools that have compounded my skillset.
The Editorial Board
- Led a two-person multidisciplinary enterprise content team as head of content at Clorox, onboarding team members, setting standards, inspiring them by setting a vision for the future state, mentoring talent and staying ahead of industry best practices to optimize performance.
Additional Relevant Experience — People Leadership
Association for the Advancement of Blood & Biotherapies
Communications director managing three direct reports for a mission-driven professional medical society, leading them through adoption and implementation of a new strategy.
American Gaming Association
Manager of one direct report as communications leader of national trade association charged with addressing misconceptions about a rapidly expanding industry and adopting emerging technology to increase effectiveness.
The Tech Stack
- Publishing: Firstup | Microsoft 365 | Google Workspace | WordPress
- AI: Claude | ChatGPT | Microsoft Copilot | Pencil
- Editorial Standards: AP Stylebook Online | Smart Brevity (Axios)
- Multimedia: Vouch
- Analytics: Firstup Insights | Google Looker Studio | Hootsuite
Core Skills